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I get it. Not everyone loves technology like folks that work in the industry on a daily basis. It’s been a positive part of my life for so long that I have to remind myself of this fact, every so often. I live, breath and work with tech everyday. From writing custom code with PHP or jQuery, to running SQL queries in a database, to creating unique CSS styles in websites… I LOVE TECHNOLOGY!

That said… Of course, this is not the case across the board, not everyone is going to “get” every aspect of technology immediately (or ever) and that is OK! There are still small, easy steps to take to reduce technology stress.

I’ve found that being properly educated and informed is the source of whether or not technology causes stress with clients. Here are some quick tips to get you started.

1. Do Your Research

Google is your friend! When in doubt – run a quick Google search to get more info quickly. You can easily locate reviews of tech companies and professionals, learn of viable options for your email marketing plans, see what others in your industry are doing, etc. Information is power!

2. Know When to Hire a Pro

The saying “Just because you can, doesn’t mean you should!” is perfect here, for so many reasons. If you have trouble simply logging into websites, for example – it is probably a really bad idea to try to build your own website. 🙂

Read more…

3. Ask the Right Questions

Be sure to ask questions of the person you plan to hire to help with your tech! They need to be informed, educated and experienced to be able to help you. Find out how long they have been in the industry, request examples of their work, speak to other clients of theirs if possible.

4. Start Small

If you are getting ready to launch your new biz – that you have worked so hard to create – don’t get hung up on trying to have all the bells and whistles immediately. Focus on getting your website online with your basic information first. You can always expand to add online courses, memberships, eCommerce, etc.

5. Get Support When Needed

Sometimes we just need support! Don’t be afraid to ask for help – with website functionality, effective email creation, SEO techniques, content management, etc. Figure out what you need assistance with and take the steps to get it.

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