Ever wonder what is in a WordPress Developers Toolkit? Since 2004 – I’ve tried countless software platforms, themes, plugins, apps, tech tools, etc. There has been a lot of trial and error over the years. But my goal has always remained the same – to work smarter, not harder. I prefer to build websites for my clients – using tools that I know work.
I’ve found the companies and tools below to be reliable and consistent. They also have the critical ability to evolve with ever changing technology. Plus – many of the tools listed here are free to get started. 🙂
Below are just a few of the tools, software and other resources I use on my website and recommend to clients. Please note, some of the resources below contain affiliate links.

WordPress is the software foundation I’ve used for building websites, since 2004. WordPress was developed in a way that brilliantly separates the design from the functionality. This is very important, for a website to be flexible and easily extendable.

Elegant Themes is the author of the immensely popular Divi Theme for WordPress. I’ve used this theme for my website & client sites exclusively since 2014. They also created the Bloom plugin – for opt-in forms, that connects to dozens of email marketing companies.

Site Ground is the company I use for my hosting and have trusted for client sites since 2014. They’re affordable, reliable and their hosting plans include important free perks like SSL Certificates, domain email addresses and site optimization tools.

Mailer Lite is an email marketing company I’ve trusted and used since 2017. They are free to get started, for up to 1,000 subscribers. What sets them apart from others is the limitless number of lists, opt-in forms and automated email campaigns.

Gravity Forms is one of the plugins I use for a variety of reasons – for opt-ins, contact and payment forms. This plugins includes a ton of add ons for integrations with just about any payment system and email marketing company.

Gravity Wiz is a Gravity Forms certified company that provides extremely useful perks (add ons) for Gravity Forms. There are currently 32+ powerful add ons for extending and customizing the functionality of any Gravity Form.

PayPal is a payment processor that was created back in 1998. They are still one of the most popular ways for sending and receiving electronic payments. Their popularity makes it very easy to integrate with a number of plugins.

Stripe is a payment processor that has been around since 2010. They are a great way to add eCommerce functionality to any website. They integrate with many plugins, to easily accept credit cards securely, right on your website.

WooCommerce is a plugin used to add eCommerce (an online store) to WordPress websites. It is compatible with a lot of payment processors, including PayPal and Stripe. They integrate with many shipping carries like UPS and FedEx.
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